Website Marketing
Website Marketing is the marketing of your website
on internet to increase the website's rank in search engines. While
marketing the website close attention should be paid on what to do
and what not to do for optimizing the website. Search engines don't
tolerate any spam techniques used by the webmasters to get top
rankings as they have lots and lots of pages in their database. The
webmasters should follow the policies and protocols of search
engines; otherwise the site can be penalized. One such penalty is
the Google?s Sandbox effect. Google uses the sandbox filter in order
to discourage the web site owners those who use SEO spam techniques
to get a high rank fast. It did not allow new web sites to rank well
in the search results of Google, even not for the least competitive
phrases or keywords and irrespective of a high page rank and good
link popularity.
A high website ranking is the best and the
cheapest resource of website marketing that helps not only in
getting a good amount of traffic but also drastically increases the
sales ratio improving your profits. To get a high rank in the search
engines your site should be search engine friendly and properly
optimized. The following marketing tips can be followed to make your
site up-to-date for search engines.
Choosing the correct keywords
A keyword is a term/ phrase that searchers use for searching
websites. Use list of keywords and phrases that get perfectly suits
to your web sites products and services. Think of keywords that are
more popular and less competitive. It is recommended to be specific
while choosing the keywords. Don't choose very broad keywords like
books or computer otherwise you are going to get unwanted traffic
from individuals who are less likely to purchase your product or
service. As this is a very important criterion for page ranking,
don't pick up wrong keywords.
Submitting site to major directories
Submitting website to human edited directories is very easy and
doesn't require much effort. Moreover they can provide the website
with enough of traffic and can affect the ranking of the website in
various search engines. The preferable directories to which website
can be submitted are ODP & Yahoo directory and Looksmart. They
require manual submission.
Optimizing of webpage content
Every search engines rank pages differently, so you have to optimize
your pages with contents and keywords. The content should be
relevant and informative with not less than 450-500 words.
Importance should be also given to keyword density, weight of the
keywords on the page, area or location of the keywords on the page,
proximity of the keywords, the prominence of the keywords and off
page factors. Keywords should be also included in Title Tag, Heading
Tag, Link Text, Meta Tags and Description Tags.
Increasing Link Popularity
This is an off page element and has a significant role for
increasing page rank. Your site needs few inbound links from other
web sites in order to be considered for indexing by the engines. The
higher the link popularity, the higher will be your ranking in
search engines. It is more advantageous to have more incoming than
outgoing links So, link popularity should be given higher priority
while starting a web marketing campaign. Link popularity will not
only increase your ranking in search engines, but will also increase
the traffic to your web site.
Avoiding spam techniques
Don't use spam techniques for link building as most search engines
are very touchy and will not index your page. They can even ban your
site (e.g. Google Sandbox effect) if they feel the need.
Keeping record of the progress
After optimizing pages your ranking will vary and
may require alteration & modification. So you need to keep record of
your visitors with a hit counter so that you can measure your
progress and twist your optimized pages when needed.
How Search Engines Work? »
Page Rank »
Website Submission »
Website Promotion »
The Sandbox Effect »
Pay per Click »
Website optimization plans »
« Back to website optimization
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